privacy policy

Effective Date: September 11, 2026
Last Updated: October 20, 2026

1. About This Policy

This Privacy Policy explains how Sonderlynd ("we," "us," or "our") collects, uses, protects, and deletes personal information. It applies to Sonderlynd and all of its brands: Alexander's Playhouse, Skyfisher Studios, Living Arts Press, Ides Portrait, and Moms of Women in Crisis. It covers our websites, our in-person work, and our groups.

The short version: we collect only what we need, we never sell your information, we never put your personal information into AI tools, and we delete it when we no longer need it.

2. Information We Collect

• Name, email, phone, and mailing address from customers, clients, patrons, members, and participants, to fill orders, book sessions, and reply to you.
• Order, ticket, invoice, deposit, and donation records from customers and patrons, to process payments and keep tax records.
• Photographs and video of portrait clients, cast, crew, and event guests who consent, to deliver your session and, only with permission, for marketing.
• Image restrictions and marketing choices from portrait clients and participants, to honor your wishes every time.
• Audition forms, emergency contacts, and pickup authorizations from participants, and from parents or guardians of minors, to keep participants safe during productions.
• Accessibility information from patrons and participants who choose to share it, to meet your needs at a performance or production.
• Proof of age and work permits from parents or guardians of minor performers, to follow Minnesota child labor law.
• Payroll and compensation agreements from cast, crew, and staff, to pay people and meet tax requirements.
• Background checks, training records, and signed acknowledgments from adults who work with minors, to protect the children in our care.
• Member records and support messages from Moms of Women in Crisis members, to offer peer support.
• Stories and story-sharing consents from moms who choose to share their story, to publish a story only as she agrees.
• Website and device information from website visitors, to keep our websites working and secure.

Payment information. Card payments are processed by Stripe. We never see or store your full card number. When we accept a check, we use it only to deposit your payment and do not copy or store check images or banking details.

Website information. Our websites may collect basic information automatically, such as your browser type, the pages you visit, and how you arrived. [CONFIRM: list the website platform, analytics, and any advertising pixels you use, such as Squarespace, Google Analytics, or the Meta Pixel.]

3. How We Use Information

We use personal information only to:

• Fill orders, deliver digital products, and process payments and refunds.
• Book, hold, and deliver portrait sessions, weddings, performances, productions, and events.
• Keep participants safe, especially minors.
• Offer peer support to Moms of Women in Crisis members.
• Reply to your questions and requests.
• Send marketing emails, only if you sign up. Every marketing email has an unsubscribe link.
• Keep records required by law, such as tax and payroll records.
• Protect our websites and the people who use them.

4. How We Share Information

We never sell your personal information.

We share information only:

• With service providers who help us run our business, such as Stripe for payments and our email and website providers. They may use your information only to provide their service to us. [CONFIRM: list your providers.]
• With the people who need it. For example, we share accessibility information only with the staff who need it to help you, and emergency contacts only with the adults supervising a production.
• To protect someone's safety. If we believe a child is at risk, or someone is in immediate danger, we contact child protection services, law enforcement, or emergency services as our Child Safeguarding Standards require.
• When the law requires it, such as a valid court order.
• If our business changes hands. If Sonderlynd or one of its brands is sold or reorganized, information may transfer to the new owner, who must protect it as this policy describes.

5. Photographs and Recordings

• Consent first. We use someone's image in marketing only with their consent. A parent or guardian consents for every minor.
• Restrictions. We honor image restrictions without asking why, whether for military service, foster or adoptive families, safety concerns, or any other reason. We record your choice and check it before posting anything.
• Changing your mind. If you opt out of marketing after an image has been posted, or ask us to remove an image, we remove it from our websites and social media within 24 hours.
• Editing. Photographs may be processed with AI-assisted editing tools only as described in our AI Use Policy.

6. Stories Shared With Moms of Women in Crisis

• We publish a mom's story only with her written consent, describing where it will appear and whether her name will be used.
• We remove the name, photo, school, and other identifying details of any daughter under 18. We use an adult daughter's name or likeness only with her own written consent.
• The mom approves the final version before it is published.
• If she asks, we remove her story within 24 hours.
• Stories, posts, and support messages are never entered into AI tools, including for summarizing or moderation.

7. Children and Minors

• Websites. Our websites are meant for adults. We do not knowingly collect personal information online from children under 13. If we learn that we have, we will delete it.
• Parents decide. Information about a minor in our productions, sessions, or programs comes from a parent or guardian, who signs every form for that minor.
• Parent access. A parent or guardian may review, correct, or ask us to delete their child's information at any time.
• Stories. We never identify a minor in a story we share.
• Moms of Women in Crisis. Groups are for adults 18 and older. We decline join requests that appear to come from a minor. If a minor writes to us, we reply once with crisis resources and a suggestion to talk with a trusted adult, and we do not continue the conversation.

8. How Long We Keep Information

• Order, ticket, invoice, deposit, donation, and payroll records: 7 years.
• Audition forms, emergency contacts, and pickup authorizations: 1 year after the production closes, unless you ask us to keep them.
• Signed media releases, film releases, and headshot consents: as long as the related images, recordings, or films are in use or in distribution.
• Accessibility information: deleted after the performance or production.
• Online portrait galleries: 1 year after delivery.
• Image restrictions and marketing opt-outs: as long as we keep the client's images.
• Moms of Women in Crisis member records and support messages: while you are a member, plus 1 year, unless you ask us to delete them sooner.
• Story-sharing consents: as long as the story is published, plus 3 years.
• Minors' proof of age and work permits: length of the minor's employment.
• Background checks, training records, and signed acknowledgments: while the person works with Sonderlynd, plus 3 years.
• Safeguarding concern records: kept permanently and stored securely.

Each September, we delete records that are past these periods.

9. How We Protect Information

• Digital records are kept only in password-protected accounts with two-factor authentication turned on.
• Paper forms are kept in a locked cabinet, or scanned into secure storage and then shredded.
• Only the people who need information can see it. Accessibility information, Moms of Women in Crisis records and messages, and safeguarding records are the most restricted.
• If a security breach affects your personal information, we will notify you as Minnesota law requires.

10. AI Tools

• We do not enter your personal information, private communications, support emails, group posts, checkout details, or personal stories into AI tools. This includes anything you tell us about your daughter or your family.
• We choose tools whose settings do not allow your information or images to be used to train AI models.
• Photographs may be processed with AI-assisted editing tools only as described in our AI Use Policy.

11. Your Choices and Rights

You may ask us to:

• Show you the personal information we have about you.
• Correct information that is wrong.
• Delete your information.
• Stop sending you marketing emails. You can also use the unsubscribe link in any email.
• Stop using your images in marketing.

How to ask. Email info@sonderlynd.com or the brand you work with. We will confirm your identity, then respond within 30 days.

Limits. We may need to keep some records even after you ask us to delete them, such as tax records we must keep for 7 years, safeguarding records, or films that have already been distributed. If so, we will explain what we kept and why.

Faster removals. We remove images, stories, and posts within 24 hours of your request, and note your request so the image or story is not used again.

Minnesota residents. Minnesota's Consumer Data Privacy Act gives Minnesota residents rights over their personal data. Whether or not the law applies to a business of our size, we honor the requests listed above for everyone. We do not sell personal data. [CONFIRM: if you use advertising pixels or targeted ads, add how people can opt out.]

12. Changes to This Policy

If we change how we handle personal information, we will update this policy and the "Last Updated" date above. If a change is significant, we will also post a notice on our websites.

13. Contact Us

Sonderlynd
401 N Broadway, Fergus Falls, MN 56537
info@sonderlynd.com

• Alexander's Playhouse: alexandersplayhouse@sonderlynd.com
• Skyfisher Studios: skyfisherstudios@sonderlynd.com
• Living Arts Press: livingartspress@sonderlynd.com
• Ides Portrait: idesportrait@sonderlynd.com
• Moms of Women in Crisis: momsofwomenincrisis@sonderlynd.com